The King Abdulaziz Center for World Culture, also called Ithra which is Arabic for enrichment, is an initiative from the Saudi Aramco Oil Company to promote cultural development, knowledge and diversity in the Kingdom. Since opening in 2018, the center has provided the local population and visitors unprecedented access to a wide range of learning and cultural facilities open for everyone to use.

The center includes an auditorium hosting a wide range of events from opera, symphony concerts, musicals and lectures, a cinema, a library with over 315 000 books for all ages, a large exhibition hall, integrated art by local and international artists, as well as a museum and an archive connecting the vibrant cultural life of the center to the past and to the very roots of the society from which the center is conceived.