The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles which opened in September of 2015. The museum offers free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide, and has launched an active program of rotating temporary exhibitions and innovative audience engagement. The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984.  In its inaugural year, The Broad attracted triple the number of its projected visitors, and since opening, has welcomed more than 1.7 million visitors. Eli and Edythe Broad also built a 24,000-square-foot public plaza, added streetscape improvements and enhanced pedestrian access on and around The Broad along Grand Avenue.